HATCH - Alo Coffee | Ethiopia - Yellow Honey - 74158

Hatch Coffee Roasters is located in Markham, Ontario, Canada

From HATCH

From Alo Coffee:

“Alo Coffee was born from a dream—and a leap of faith. For years, former university teacher and electrical engineer Tamiru worked in coffee, witnessing firsthand the challenges of an industry where quality was often overlooked and producers were struggling. Despite his experience, the frustrations of unfair pricing and undervalued labor left him hesitant to start his own venture. That changed in 2020, when Ethiopia held its first-ever Cup of Excellence (CoE) competition a revelation that proved exceptional coffee could be celebrated and rewarded. Together with his wife, Messi, Tamiru set out with a singular mission: to prove that Sidama’s finest coffees could stand among the world’s best. In 2021, against all odds, their very first submission—a meticulously processed lot from their home village of Alo in Bensa—won Ethiopia’s Cup of Excellence, cementing their belief that dedication, not just tradition, shapes greatness.

‘Murgo’ is a Sidamic word expressing miracle, mystery, and something beyond this world, represents the extraordinary potential of this site. The coffee processed here is crafted to be exceptional, distinctive, and truly beyond expectation. The JARC 74158 varietal is a native Ethiopian coffee developed by the Jimma Agricultural Research Center (JARC) in 1979 for disease resistance and its "intriguing sweetness." This varietal is known for white floral aromas, honey, brown sugar, and fruit notes like peach and apricot.

Alo's process includes handpicking ripe cherries, immediate flotation and depulping, and slow shade drying on raised beds with a thin layer of mucilage left on the parchment to allow the coffee to absorb the unique flavors of the mucilage meticulously.”